Launch of Purple Corn Extract

For Immediate Release

ASI Announces Launch of Purple Corn Extract

WATCHUNG, NJ -- ASI International, a versatile supplier of raw materials to the human and animal nutritional supplement, beverage and cosmetic industries, has announced it is now supplying a very new ingredient, purple corn extract (Maiz morado; Zea mays), in the United States.

Purple corn is one of the richest natural sources of anthocyanins, a class of powerful carotenoid antioxidants. Purple corn is particularly abundant in the anthocyanins peonidin, pelargonidin and cyanidin-3-glucoside, which have been shown in research to provide powerful support for the structure and function of the colon.

"Colon health has become extremely prominent in recent years, largely through awareness efforts of the Centers for Disease Control," explains Andrea Larbig, Marketing Director of ASI International. The colon's responsibilities are to ensure healthy bowel elimination as well as to absorb nutrients remaining in matter that is passing through the lower-digestive process. In one study looking at colon cancer cells, purple corn anthocyanin-rich extract has been shown to be the most potent of other extracts tested to deliver the highest growth inhibitory activity, suggesting, according to the study authors, that its "cyanidin glucoside anthocyanins may be effective chemoprotective compounds." ยน

"This study provides excellent value for purple corn extract's use in supplements that support digestive/colon health," says Larbig.

ASI's Purple Corn Extract is food-grade (according to EEC and US food regulations), GMO-free, non-irradiated or ETO treated, and does not contain gluten or allergens, so it is therefore safe for those consumers with gluten issues.


1. Jing, P, et al. "Structure-function relationships of anthocyanins from various anthocyanin-rich extracts on the inhibition of colon cancer cell growth. J. Agric. Food Chem, 2008, 56, 9391-9398

For more information, contact Andrea Larbig at 908-753-4448 x 303

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